Overview

• Prime Video’s broadcast of the Mexico City Cup Series race attracted 2.10 million viewers, marking one of its highest audiences to date
• The streaming race outperformed concurrent motorsports broadcasts, surpassing Formula 1’s Canadian Grand Prix and IndyCar’s Bommarito 500 in U.S. ratings
• The post-race show drew 1.07 million viewers, the largest audience of Prime Video’s four Cup Series events so far
• Prime Video’s NASCAR coverage has delivered a median viewer age of 56.0, more than six years younger than Fox Sports’ traditional TV audience
• As part of NASCAR’s seven-year media rights deal, Prime Video is streaming five Cup Series races in 2025 and has added features such as the AI-powered Burn Bar, with its final event scheduled at Pocono