Overview

• The Dharmatic Entertainment series premiered globally on Prime Video on September 12, co-directed by Archit Kumar and Collin D’Cunha and created by Mithun Gangopadhyay and Nishant Nayak.
• Tamannaah Bhatia and Diana Penty lead the cast with Nakuul Mehta, alongside Jaaved Jaaferi, Shweta Tiwari and Neeraj Kabi in supporting roles.
• The comedy-drama follows two best friends who start a craft-beer brand and encounter sexism and business hurdles as well as criminal pressure.
• Early reviews from outlets including Scroll, News18, Hindustan Times and e InIndian Express are largely negative, though some coverage from Bollywood Hungama, Koimoi and WION notes engaging performances and glossy production.
• Promotion around the release featured high-visibility appearances and interviews, with Bhatia and Penty discussing casual sexism and workplace biases as part of the rollout narrative.