Particle.news
Download on the App Store

Prime Video Unveils ‘The Merchants of Joy’ Trailer on NYC’s Christmas Tree ‘Five Families’

The preview centers on rival family vendors who race to earn a year’s income in a short season.

Overview

  • People premieres the first look at a documentary following five family-run Christmas tree businesses in New York City.
  • The trailer features participants’ claims about mafia payoffs and a competitor’s murder, presented as their accounts.
  • Vendors describe a tightly contested marketplace, calling themselves “the five families of Christmas” and “frenemies.”
  • The film debuts at New York City’s SVA Theatre on Nov. 14 before streaming on Prime Video starting Dec. 1.
  • Directed by Celia Aniskovich and adapted from earlier investigative reporting, the project lists Ben Affleck as an executive producer.