Overview
- Prime Video’s Bears–Packers telecast averaged 31.61 million viewers and peaked at 34.16 million, marking the most‑streamed NFL game ever and a 43% jump over Amazon’s 2025 wild‑card game.
- Amazon reported its highest concurrent audience and single‑day global viewership in Prime’s history for the matchup, based on first‑party data.
- Fox drew the weekend’s largest single‑game audience with about 41 million viewers for 49ers–Eagles, the network’s biggest wild‑card game since 2015 and the highest on any outlet since 2022.
- Other windows posted strong totals, including Rams–Panthers on Fox (~28 million), Bills–Jaguars on CBS (~32.7 million), and Chargers–Patriots on NBC (~28.9 million), with Saturday–Sunday games averaging roughly 32.6–32.8 million, up about 16% year over year.
- Following the ratings surge, the NFL set divisional‑round slots: Bills–Broncos on CBS Saturday afternoon, 49ers–Seahawks on Fox Saturday night, Texans–Patriots on ESPN/ABC Sunday afternoon, and Rams–Bears on NBC Sunday night, after a regular season that averaged 18.7 million viewers, the highest since 1989.