Overview
- Prime Video released first-look images and a preview clip that shows Shah Latif’s family reacting to viral Bond rumors with a Studio-style camera setup.
- All six episodes will stream globally on March 25, 2026, with a simultaneous binge release in more than 240 countries and territories.
- Set across four days, the series tracks rising scrutiny around an audition as Ahmed frames the show as a comedy that probes family, ambition, belonging and identity.
- The ensemble features Guz Khan, Ritu Arya, Sheeba Chaddha, Sajid Hasan, Aasiya Shah and Weruche Opia, with production by Left Handed Films, Jax Media and Amazon MGM Studios; Ben Karlin serves as co-showrunner.
- Bait is slated to premiere at Sundance ahead of its streaming debut, and Ahmed says Sir Patrick Stewart appears in an unexpected, prominent role.