Overview
- Fans first noticed on Oct. 2 that Prime Video thumbnails for titles including Dr. No, GoldenEye and Spectre had guns cropped out or edited away.
- Social media users ridiculed the changes and shared parody posters, with some accusing the platform of censoring iconic imagery.
- Within roughly 24 to 48 hours, Prime Video swapped out the altered thumbnails, reverting to prior images or using alternative artwork.
- Amazon has not issued a public explanation, and the films on the service continue to depict firearms as originally released.
- The uploads appeared timed for Global James Bond Day on Oct. 5, underscoring heightened scrutiny since Amazon took creative control of the franchise in February 2025.