Overview

• Fans spotted over the weekend that new Prime Video artwork had airbrushed or cropped out Bond’s firearm across multiple titles, coinciding with James Bond Day.
• Examples included guns removed from Sean Connery’s Dr. No and Pierce Brosnan’s GoldenEye images, elongated arms on Roger Moore’s A View to a Kill, and a Spectre crop that hid Daniel Craig’s weapon.
• Following online backlash, Prime Video withdrew the doctored posters and replaced them with stills from the films, which observers note largely do not depict Bond holding a gun.
• Prime Video declined to comment, and reporting diverged on whether original gun-bearing art was fully restored, with several outlets and user checks showing current thumbnails remain gun-free.
• The episode heightens scrutiny as Amazon MGM holds creative control of Bond and Denis Villeneuve is attached to the next film, with fans reading the artwork choices as a test of how the brand will be managed.