Overview

• Viewers in the U.K. spotted new Prime Video thumbnails where Bond’s firearm had been airbrushed, cropped out, or obscured in classic images for titles including Dr. No, GoldenEye, A View to a Kill, and Spectre.
• Following a wave of criticism around James Bond Day on October 5, the streamer removed the doctored art and substituted film stills that largely avoid showing 007 with a gun, with one Skyfall image cropped to exclude a weapon.
• Prime Video declined to comment on the changes when asked by multiple outlets.
• Reaction ranged from ridicule and memes to sharper rebukes, with writer Scott McCrea calling the edits “nothing less than cultural vandalism” and actor Rufus Jones mocking the altered poses.
• The episode has intensified concerns about how Amazon MGM will steward the brand after taking creative control this year, with Denis Villeneuve attached to direct the next Bond film.