Prime Video Launches $29.99 Five-Service Streaming Bundle
Prime says the package simplifies access to niche prestige scripted content to boost its channels business.
Overview
- Prime Video announced on Sept. 15 that it will sell a single U.S. bundle combining AMC+, STARZ, BritBox, MGM+ and PBS Masterpiece for $29.99 per month.
- Amazon advertises the bundle as roughly a 39% savings versus buying each service separately and will bill and deliver the five services through the Prime Channels interface.
- Executives from the participating networks issued supportive statements highlighting reach and convenience as reasons for joining the Prime package.
- The line-up favors premium scripted and British drama, offering shows and films from franchises like The Walking Dead and Outlander alongside BritBox and PBS Masterpiece titles.
- Industry data cited by coverage shows specialty SVOD subscriptions have grown, and the bundle follows a broader market trend of multi-service packages from rivals such as Comcast’s StreamSaver, with the likely effects of simpler billing for consumers and wider distribution for niche services.