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Prime Video Italy Sets 2025 Lineup With Italian Originals, NBA Streaming and Youth Discount

Amazon aims to deepen Italian engagement by locking in marquee sports rights this autumn, reviving hit reality and comedy formats, slashing Prime costs for young subscribers.

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Overview

  • The 2025 film slate includes Il Ministero dell’Amore, a surreal comedy starring Pif and Alessandra Mastronardi, and Ancora più Sexy, the sequel to Pensati Sexy featuring Diana Del Bufalo and Valentina Nappi.
  • Series highlights range from the debut of Italian Postcards to the sixth season of LOL: Chi ride è fuori, which will return with a three-episode Halloween special.
  • Entertainment programming expands with new titles such as Holiday Crush and Roast in Peace alongside returning formats like Red Carpet – Vip al tappeto season two, The Traitors Italia hosted by Alessia Marcuzzi, and Gigolò per caso – La sex guru season two.
  • An 11-year global media rights agreement will bring NBA regular-season games, playoffs and Finals to Prime Video Italy starting this autumn alongside UEFA Champions League matches.
  • Prime subscription now costs 50% less for Italian users aged 18 to 22, granting them access to all Prime Video content plus Amazon’s shipping and shopping benefits.