Overview

• Prime Video’s commercial time has risen from two–three-and-a-half minutes per hour at launch to four–six minutes as of June 2025.
• Amazon first added ads in January 2024 with promises of meaningfully fewer interruptions than linear television.
• The decision to increase ad volume was communicated privately to investors but not publicly announced to subscribers.
• At four–six minutes per hour, Prime Video sits in the midtier range of streaming ad loads, well below traditional TV’s 13–16 minutes.
• Subscribers can avoid ads by paying an extra $3 per month, and Amazon says it remains focused on ad relevance rather than sheer volume.