Overview

• Amazon boosted its ad load from the initial 2–3.5 minutes per hour to 4–6 minutes as of June 2025 without alerting subscribers.
• When ads debuted in January 2024, Prime Video promised viewers no more than 2–3.5 minutes of commercials each hour.
• Subscribers who want an uninterrupted experience must pay an additional $2.99 per month to remove ads.
• With four to six minutes of ads, Prime Video now ranks in the middle tier among streamers and remains well below the 13–16 minutes per hour typical of broadcast TV.
• Amazon’s growing ad revenue helps fund its expanding portfolio of live sports rights and original programming on Prime Video.