Prime Video Debuts First Five-Service Streaming Bundle
Priced at $29.99 a month, the package positions Prime Video as a one-stop distributor for niche premium British dramas.
Overview
- Prime Video is selling a single bundle that combines AMC+, Starz, MGM+, PBS Masterpiece and BritBox for $29.99 per month.
- Amazon markets the offer as about a 39% saving versus subscribing to each service separately and is promoting the bundle as a value play.
- Partner executives from Starz, AMC+, MGM+, PBS Masterpiece and BritBox issued supportive statements welcoming the tie-up and its audience reach.
- The bundle focuses on curated scripted fare and British series, giving subscribers access to shows from Outlander and The Walking Dead franchises to BritBox mysteries and PBS Masterpiece dramas.
- The launch builds on Prime Video’s long use of third-party channels as a subscriber tool and arrives as specialty SVOD growth has increased demand for niche, curated streaming options.