Overview

• To mark James Bond Day, Prime Video rolled out new poster-style thumbnails that digitally removed or cropped out 007’s firearms from classic images.
• Fans quickly condemned the awkward edits on social media, spawning memes and criticism from commentators including writer Scott McCrea and actor Rufus Jones.
• Prime Video removed the altered artwork and updated the thumbnails, with multiple outlets noting the replacements largely avoid showing guns, while at least one report says some original gun-bearing art returned.
• Amazon declined to comment on the changes, and observers have floated unconfirmed theories such as avoiding social-platform sensitive-content flags for images featuring firearms.
• The episode intensifies concern over Amazon MGM Studios’ stewardship of Bond after assuming creative control this year, with Denis Villeneuve attached to direct the next film.