Prime Video Adds Free Short-Form News Clips to Living-Room Apps
Amazon says the change aims to attract younger viewers by surfacing curated playlists from major local and national outlets and will reach web and mobile soon.
Overview
- The new News Clips feature launched Monday on Prime Video apps for smart TVs and streaming sticks and is free to U.S. users whether or not they have a Prime membership.
- Prime Video will present short clips as curated on-demand playlists in the News destination, with items surfaced in Trending Topics and Local News carousels.
- The clips join Prime Video’s existing free 24/7 live news FAST channels from partners such as ABC News, NBC News, CNN, CBS News and LiveNOW from Fox and do not replace those services.
- Amazon plans to roll the feature out to the Prime Video website and mobile apps soon, but the company has not confirmed technical details for mobile presentation such as vertical orientation.
- The move follows a wider streaming trend toward bite-sized content this year and is meant to keep viewers inside the Prime ecosystem while competing for Gen Z attention against platforms like TikTok and YouTube Shorts.