Overview
- Prime Video, which announced the change Wednesday, made the lip‑sync feature live for Maxton Hall Seasons 1 and 2 in English worldwide and confirmed it will be used for Season 3 when that season premieres on December 9, 2026.
- The company says the feature was built with a mix of AI and visual‑effects technology but is not disclosing the specific AI tools it used and plans to roll the capability out to additional titles.
- Prime Video frames the change as a creative and accessibility improvement, saying the matching of mouth movements to human‑dubbed audio reduces the disjointed feel of traditional dubbing and keeps viewers more immersed.
- Amazon says the feature will be applied under creative oversight to protect creators’ artistic intent, a point the company emphasized in announcing the launch.
- The move follows Prime’s earlier experiments with AI‑aided dubbing and forms part of Amazon’s wider 2026 push into generative AI, joining similar auto‑dubbing efforts from platforms such as Meta and YouTube.