Overview
- Prime Video activated a new lip-sync option on Wednesday for the English dubs of Maxton Hall Seasons 1 and 2 and said Season 3 will include the feature when it premieres on Dec. 9.
- The company says the feature uses a mix of AI and visual-effects work to change on-screen mouth movements so they better match dubbed dialogue, but Prime Video has not disclosed which AI tools were used.
- Amazon emphasized that the English audio tracks were recorded by human voice performers rather than generated by synthetic voices, a shift from earlier experiments with AI-generated audio that drew user complaints.
- Prime Video says the work will proceed under creator oversight and that the company plans to roll the lip-sync tech out to additional titles over time.
- The move puts Prime Video alongside platforms such as YouTube and Meta that have added AI dubbing tools and could make foreign-language shows easier for global audiences to watch while raising questions about transparency and post-production practices.