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Prime Day Pushes Some iPads Back to Pre-Hike Prices

Industry analysts say the temporary Amazon discounts do not undo Apple’s memory-driven price increases and could be a last chance to buy older iPads near their original costs.

Overview

  • Apple raised iPad prices in June, saying 'significantly higher memory costs' forced across-the-line increases to device MSRPs.
  • On October 7, Amazon’s Prime Day offered time-limited discounts across multiple iPad models, with the 8.3-inch iPad mini (A17 Pro) on sale for $499, matching its pre-hike starting price.
  • Those Prime Day deals are temporary promotions that do not change Apple’s official prices, and retailers’ sale prices can disappear quickly.
  • Analysts and outlets warn the RAM-driven cost pressure is likely to last roughly three more years, and rumors—unconfirmed by Apple—say a next-generation iPad mini with OLED ProMotion and an A20 Pro chip could launch at a substantially higher MSRP.
  • Reviewers advise buyers to pick models by use case—entry 11-inch for casual use, 13-inch iPad Air with M4 and 12GB RAM for productivity, and iPad Pro for pro creative work—because current Prime Day savings may be the last time older models sell near their original prices.