Overview

• The GRV Smart Watch has plunged to a record-low £20.99 for Prime members, marking its cheapest price ever outside of occasional black-model offers.
• Samsung’s Galaxy Fit3 has become Amazon’s best-selling smartwatch at £39, with users praising its AMOLED display, music controls and up to 13 days of battery life.
• Apple Watch Series 10 and SE remain heavily discounted at £325 and £185 respectively, boosting demand for premium wearables during the final day of Prime Day.
• Budget models deliver core health metrics, notifications and multi-sport modes but frequently lack NFC, built-in GPS and face durability concerns in user reviews.
• Prime Day’s aggressive pricing is reshaping the smartwatch market as consumers reassess feature trade-offs between established brands and low-cost alternatives.