Overview

• The two-day event runs October 7–8 with millions of offers across tech, home, beauty, toys and seasonal goods.
• Many of the biggest discounts are limited to Prime members, with free 30-day trials and short low-cost trial options highlighted for non-members.
• Early markdowns are already live on Amazon devices and major brands, and shoppers are encouraged to use price-history trackers to confirm genuine savings.
• Check Point reports more than 700 Amazon-related domains registered ahead of the sale, with about 1 in 18 flagged as malicious or suspicious.
• Common lures include fake failed-payment alerts and bogus membership suspension emails, and guidance urges typing amazon.com directly, avoiding unsolicited links and turning on multi-factor authentication.