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1h ago

Prime Big Deal Days Start Tuesday as Early Discounts Drop and Scam Warnings Mount

Consumer guidance focuses on Prime eligibility alongside heightened phishing risks targeting the sale.

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There's plenty of running gear on sale at Amazon ahead of Prime Big Deal Days.
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Overview

  • Amazon’s 48-hour Prime Big Deal Days run October 7–8 with most top offers reserved for Prime members, and early discounts are already live across tech, home and beauty.
  • Amazon’s own hardware is a focus for markdowns, with price cuts on Fire TV devices, Echo, Kindle and Ring, plus new limited-time “New Deal Drop” collections curated for Prime members reported for this year’s event.
  • Shoppers can unlock access via a 30-day Prime trial, discounted plans for young adults and qualifying EBT/Medicaid recipients, and a Prime Visa that offers 5% back and a $150 Amazon gift card upon approval.
  • Check Point reports more than 700 Amazon-related domains registered ahead of the sale, with roughly 1 in 18 flagged as malicious and 1 in 36 using “Amazon Prime,” prompting warnings about phishing emails and fake sites.
  • Experts recommend verifying URLs, avoiding links in unsolicited messages, enabling multi‑factor authentication, comparing prices across retailers, and using tools like camelcamelcamel, PriceRunner and PriceSpy to confirm real savings.