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1h ago

Prime Big Deal Days Launches With 48 Hours of Discounts as Amazon Opens October Sale

Shoppers face a crowded week of rival promotions, so experts urge checking price history and verifying real savings.

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Overview

  • The Prime member event is live Oct. 7–8 in the U.S. and U.K., while Amazon Australia is running an extended Oct. 7–13 program that requires a Prime subscription.
  • Early markdowns span tech, home, beauty and toys, with major brands featured such as Bose, Shark, Ring, Roku and Apple, and Australia-specific deals include Sunbeam appliances like the Barista Max cut to $409 from $649.
  • Coverage highlights many items under $100 and large percentage cuts on select products, with the steepest advertised discounts applying to limited items.
  • Competing retailer events are overlapping, including Target Circle Week (Oct. 5–11) and Walmart Deals (Oct. 7–12), following Best Buy’s members promotion that ended Oct. 5.
  • Shopping guidance recommends saving pre-sale prices and using price trackers such as Keepa and CamelCamelCamel to confirm genuine markdowns before purchasing.