Overview

• Amazon’s two-day event wraps Wednesday alongside competing promotions at Target, Walmart and Best Buy, creating a crowded deal period.
• Amazon’s AI assistant Rufus can surface 30- and 90-day price histories, and a WREG test found a Prime deal coffee maker had been a dollar cheaper in late August.
• Experts recommend cross-checking prices with tools like Keepa and camelcamelcamel, setting alerts, and comparing across retailers before buying.
• Shoppers are advised to target name-brand tech, certain toys and household staples now, while waiting on appliances and many TVs for deeper holiday-season discounts.
• The Better Business Bureau flags fake sites, misspelled URLs, bogus social ads, phishing emails and delivery-text fees, urging credit-card use, direct navigation to retailers and reporting suspicious offers to BBB.