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Prime Big Deal Days Delivers Record Phone Discounts as Galaxy S25 Hits $660

Layered incentives are driving the lowest effective prices of the year during the two-day sale.

Overview

  • Amazon’s Prime Big Deal Days are live through Oct. 8, triggering widespread smartphone markdowns across the US, UK, Germany and India.
  • Samsung’s Galaxy S25 reaches an all‑time low of $660 in the US, with additional S25 family discounts and a £100 Prime Student reduction in the UK.
  • Galaxy S25 Ultra drops to $949–$1,065 in the US and €900 in Germany, while India listings show effective prices near ₹71,000 when stacking trade‑in and card offers.
  • Older Samsung flagships also plunge, including the Galaxy S24 Ultra at an effective ₹73,477 on Amazon India and the Galaxy S24 256GB at ₹39,999 on Flipkart.
  • Google’s Pixel 10 series falls to $649–$949 with matching deals at Best Buy, as select UK promos bundle extras such as Pixel Buds Pro 2, Galaxy Buds3 FE kits or Xiaomi wearables and TVs, and the new Galaxy S25 FE gets $150 off in the US.