Overview

• A TikTok from Primark Braehead showed window banners declaring “It’s pronounced PREE‑mark” and replacing “PRI” with “PREE.”
• The store captioned the clip “It’s Preemark Not Primark,” drawing immediate pushback and support in the comments.
• Express noted the retailer’s website FAQ still reads “We like to use Pr‑Eye‑Mark,” and said Primark has been approached for comment.
• The Mirror reported the signage is a 50‑year nod limited to 21 Scottish branches, citing an area manager crediting loyal local shoppers.
• Social media reactions underscored long-standing regional differences, with users from Wales, Northern Ireland and Scotland advocating their preferred pronunciations.