Primark Launches Affordable Adaptive Clothing Line in Collaboration with Unhidden

The 49-piece collection, designed for people with disabilities, features adaptive functionality and will be available in select UK stores starting January 28.

Primark's new adaptive clothing range, created with designer Victoria Jenkins of Unhidden, includes 49 pieces for men and women with disabilities or temporary impairments.
The collection features practical adaptations such as magnetic zippers, hidden openings for medical devices, and waist loops to assist with dressing, all at affordable prices starting from £5.
Key items include a £40 trench coat with seated adaptations, £14 jeans with magnetic closures, and a £12 padded gilet designed for medical accessibility.
Research commissioned by Primark revealed that 75% of disabled people in the UK struggle to find accessible clothing, highlighting the need for such collections in the high street fashion market.
The collection will debut in 31 UK stores and 113 Click & Collect locations on January 28, with plans to expand availability nationwide by the end of the year.