Overview

• Primark's Click & Collect service is now available in all 187 stores across Great Britain, marking the completion of a multi-year rollout.
• The final phase launched today, adding the service to eight stores in England and 21 in Scotland.
• The service allows customers to reserve items online and pick them up in-store for free, with a minimum spend of £10 and up to seven days to collect.
• Primark's digital strategy focuses on enhancing convenience and product access while maintaining its stance against home delivery.
• The initiative aims to drive in-store traffic and expand customer access to broader product ranges, aligning with seasonal shopping demands.