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Primark £12 Lounge Set Becomes a TikTok-Fueled “Major Find”

A viral video has sent shoppers to Click & Collect as the budget set is hailed for value against pricier lookalikes.

Overview

  • The cotton-rich lounge top and straight-leg joggers cost £6 each and are marketed under Primark’s “Major Find” label.
  • TikTok creator @elshaw.xo’s post urging shoppers to “run” has surpassed 400,000 views and 14,000 likes, prompting a surge in interest.
  • Shoppers report using Primark.com Click & Collect to secure multiple colours, including grey marl, black, fig and stone.
  • Social media comments compare the set to River Island styles at significantly higher prices, highlighting perceived savings.
  • Some customers flag length and fit concerns, especially for shorter shoppers, as Primark’s product copy warns the pieces may sell out quickly.