Overview

• New surveys show 39% of companies have already raised prices and another 10% plan to, while roughly 31% of U.S. businesses expect to increase charges within six months.
• Experts say pre-tariff inventory and absorbed costs are fading, so price hikes will roll out unevenly by category, with perishable goods and some new-model cars likely to move first.
• The Yale Budget Lab estimates the effective tariff rate has risen to 18.6%, adding about $2,400 to the average household’s costs this year.
• Automakers Volkswagen, General Motors and Stellantis each reported more than $1 billion in recent quarterly losses tied to tariffs, and major retailers including Walmart have warned of price increases.
• A Bank of America note reported by MarketWatch estimates Target may need roughly 8% average price hikes by fiscal 2027 to offset tariffs versus about 4%–5% for Walmart, assuming no further mitigation.