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Price Concern Sinks Deal for Plattenhardt’s Pistachio Milk on ‘Die Höhle der Löwen’

The retired Germany international sought €150,000 for a 10% stake, leaving with publicity and plans to continue.

Overview

  • Marvin and Sara Plattenhardt pitched Pinù, a pistachio-based vegan milk presented as Germany’s first of its kind, seeking €150,000 for 10% equity.
  • Investors praised the flavor, with Judith Williams calling it “fantastic” and preferring it to soy, oat and almond alternatives.
  • A retail price of €2.89 per 0.5 liter drew strong pushback, with Ralf Dümmel warning the product was no bargain.
  • Dagmar Wöhrl weighed a possible offer before ultimately passing, leaving the founders without an investment.
  • After the segment—highlighted by a light jersey mix-up on screen—the couple said they would keep going and use the show’s exposure.