Overview
- A dpa survey shows Lidl, Aldi Nord, Aldi Süd, Kaufland, Edeka, Rewe, Netto, Penny and Norma have reduced private-label coffee prices by roughly seven percent.
- Lidl published permanent cuts on 13 Bellarom items and Aldi quickly matched across multiple Barissimo products, triggering broader market follow-through.
- Typical new shelf prices include 1‑kilogram whole beans at €11.99–€12.99 and 500‑gram ground coffee starting at €5.49, with examples moving from €13.99 to €12.99 and €6.99 to €6.49.
- Despite the reductions, comparison data from Smhaggle indicate retail coffee remains well above early‑2025 and 2023 levels when private‑label beans were under €8 per kilogram.
- Consumer group Foodwatch criticizes the campaigns as largely promotional, arguing only a limited set of items is truly cheaper on a lasting basis.