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PrettyLittleThing Unveils £60 and £100 Beauty Advent Calendars, Drawing TikTok Scrutiny Over Value

Shoppers are challenging the £206 claimed total for the £60 box after a viral unboxing.

Overview

  • The two 2025 calendars are on sale now at £60 and £100, with advertised totals of £206 and £318 across 24 products each.
  • Lineups span makeup, skincare, haircare and body care, with inclusions from brands such as Peter Thomas Roth and Filter by Molly-Mae.
  • TikToker Niamh (@niamxo) posted an unboxing that labeled the £60 calendar "cheap tat" and likened many items to Poundland products, noting she received the box for free.
  • Online reactions ranged from praise to complaints calling the £60 set poor value, with some commenters saying it was "£28 at most" and pointing out there is no Day 25 gift.
  • Rivals continue to market higher claimed values, including LookFantastic’s £105 calendar claiming £655, Boots’ £150 option claiming £612, and Sephora Collection’s £54.99 set.