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Pret to Trial Meal Deals in Q4 to Lift Lunchtime Trade

The trials reflect a value-first strategy following a year marked by a large non-cash writedown.

Overview

  • Pret will begin testing breakfast and lunch bundles from next week through the final quarter, including a croissant with a drink and a sandwich with a drink and crisps.
  • Pret says it will trial different price points for the bundles, with specific pricing and locations yet to be disclosed.
  • The company reported a £525m pre-tax loss tied to a £552.9m impairment, while underlying operational profit rose to £98m with global sales around £1.2bn and like-for-like growth of 2.8%.
  • Leadership is targeting substantial UK expansion from about 500 sites to a potential 1,000–1,500, with a focus on city centres, travel hubs and roadside locations.
  • Chairman José Cil said a stock market float is a possible option under review as Pret pursues growth and evaluates capital-structure choices.