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Prestwich Aldi Keeps ‘Aldeh’ Sign as Permanent Tribute to Oasis

Aldi UK said it was blown away by public enthusiasm that transformed a playful rebrand into a lasting landmark

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Overview

  • Giles Hurley confirmed on July 24 that the Prestwich store’s sign will stay ‘Aldeh’ permanently as a tribute to Manchester and Oasis’s reunion.
  • Aldi first rebranded the Bury New Road outlet on June 30 to coincide with Oasis’s sold-out residency at nearby Heaton Park.
  • A Change.org petition led by local resident Ella Curtis amassed over 1,400 signatures and secured support from MP Christian Wakeford.
  • Liam and Anais Gallagher spotlighted the sign online, fuelling a social media surge that has made it a selfie spot and earned glowing Google Maps reviews.
  • Julie Ashfield said the company was “absolutely delighted” by the overwhelming public reaction that turned a temporary stunt into a cultural landmark.