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Prestige Auto Pledges $400 Million to Regear Mercedes-Benz Argentina Plant for Electrified Sprinter and Vito

The plan still awaits final authorization from Mercedes in Germany.

Overview

  • Prestige Auto, which took over Mercedes-Benz Argentina and holds the Sprinter license through 2030, says it will fund the retooling at Virrey del Pino.
  • Company statements outline electrified versions of Sprinter and Vito, with timing described inconsistently as starting in 2027 or aligning with post-2030 production.
  • Management targets exports above 60% of output and reports an order from Brazil for 10,000 units next year, while another account cites 11,000 exports already secured.
  • The plant employs about 1,800 workers, has added a second shift, and production guidance has been raised to roughly 16,000 units this year and 20,000 next year.
  • Any new local manufacturing program requires Mercedes-Benz headquarters approval, and Prestige has also asked to keep serving later-adopting markets with combustion Sprinter models.