Overview

• Pew found that 85% of Trump’s 2020 voters returned to back him in 2024 compared with 79% of Biden’s 2020 supporters sticking with Harris.
• Trump captured 48% of the Latino vote, up from 36% in 2020, narrowing the Democratic advantage among Hispanics to just three points.
• The analysis shows Trump’s support rose to 15% among Black voters and 40% among Asian voters as turnout patterns shifted from four years earlier.
• Surveyed nonvoters and newly eligible voters preferred Trump by 44% to 40%, suggesting full turnout would have widened his margin.
• The share of white voters in Trump’s coalition fell to 78% from 88% in 2016, reflecting growth in nonwhite segments of his base.