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President Lee Unveils Plan to Expand South Korea’s Cultural Influence Beyond K-Pop

He convened leading artists at the presidential office to map out expanded investments in dramas, musicals and film with the culture minister post still vacant

President Lee Jae Myung speaks during a meeting with prominent figures from the cultural and art sectors at the presidential office in Seoul on June 30, 2025. (Pool photo) (Yonhap)
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Overview

  • President Lee gathered top figures including Netflix director Kim Won-suk, Tony-winning writer Hue Park and soprano Sumi Jo to discuss a broader cultural strategy
  • He said “When Life Gives You Tangerines,” which topped Netflix’s Global Non-English TV chart, was a turning point that revealed Korea’s soft power potential beyond music
  • The president pledged increased funding for non-music sectors to nurture young talent, create creative jobs and strengthen national influence through culture
  • Recent global honors such as “Maybe Happy Ending” winning six Tony Awards and “First Summer” claiming Cannes’ La Cinef prize highlight Korea’s rising cultural clout
  • Lee has yet to appoint a Minister of Culture, Sports and Tourism, underscoring his search for a leader to implement the new cultural vision