Particle.news

Download on the App Store

President Lee Unveils Plan to Expand South Korea’s Cultural Influence Beyond K-Pop

He convened leading artists at the presidential office to map out expanded investments in dramas, musicals and film with the culture minister post still vacant

Overview

  • President Lee gathered top figures including Netflix director Kim Won-suk, Tony-winning writer Hue Park and soprano Sumi Jo to discuss a broader cultural strategy
  • He said “When Life Gives You Tangerines,” which topped Netflix’s Global Non-English TV chart, was a turning point that revealed Korea’s soft power potential beyond music
  • The president pledged increased funding for non-music sectors to nurture young talent, create creative jobs and strengthen national influence through culture
  • Recent global honors such as “Maybe Happy Ending” winning six Tony Awards and “First Summer” claiming Cannes’ La Cinef prize highlight Korea’s rising cultural clout
  • Lee has yet to appoint a Minister of Culture, Sports and Tourism, underscoring his search for a leader to implement the new cultural vision