President Biden Signs TikTok Divestment Bill, Platform to Challenge in Court

The new legislation mandates TikTok's divestment within nine months, sparking legal challenges and mixed reactions among users and marketers.

The U.S. Senate passed a bill requiring TikTok's owner ByteDance to divest its shares within nine to 12 months, linked to a $95 billion foreign aid package.
President Biden signed the bill into law, which TikTok plans to contest in court, claiming it violates constitutional rights.
Despite potential ban, Biden's re-election campaign continues to use TikTok, highlighting its importance in reaching young voters.
Marketers are not overly concerned about the ban, viewing other platforms like Google and Meta as viable alternatives.
Meta executives remain cautious about the impact of TikTok's potential ban on the social media landscape, citing it's too early to predict effects.