Overview
- During a live edition of El Show del Verano on Thursday, Florencia Peña announced that Jorge Messi had died after receiving a production cue, then retracted the statement minutes later when the information proved unverified.
- The Messi family issued an official statement saying Jorge Messi is under medical care and recovering, and they asked for responsibility, prudence and respect for the family's privacy.
- Luzu TV owner Nicolás Occhiato apologized, said he would lead an internal review, removed the producers who fed the item to Peña and accepted her decision to step aside from the channel.
- Peña has publicly apologized, said she contacted Celia Messi, declined to take part in World Cup coverage, and critics have charged Occhiato with distancing himself from staff rather than taking fuller editorial responsibility.
- The case highlights how live streaming formats that rely on production cues can fail if verification protocols break down, and it creates reputational and commercial risks for Luzu TV that will be measured by advertisers' responses and any changes to the channel's editorial controls.