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Preorders Open for Amazon’s Budget Fire TV Stick 4K Select With New Vega OS

Amazon is pitching speed plus cloud gaming at a lower price, with app installs confined to its Appstore.

Overview

  • Fire TV Stick 4K Select lists at $39.99 in the US and about £49.99 in the UK, with shipping in October and UK release reported for October 15.
  • Amazon’s Vega OS—reported as Linux‑based—powers the new stick, which the company markets as responsive and the fastest 4K streamer under £50.
  • The Select supports 4K HDR and HDR10+ and adds cloud gaming access for Xbox Cloud Gaming and Amazon Luna, but it drops Dolby Vision and native Dolby Atmos.
  • Amazon confirms that only apps from the Amazon Appstore can be installed on Vega OS for security, limiting sideloading used on prior Fire TV models.
  • Retailers have cut prices on existing Fire TV and Echo hardware, including steep reductions on Fire TV sticks and Fire TV sets ahead of Prime Big Deal Days.