Overview
- India’s July–September smartphone shipments rose about 5% year over year as market value climbed 18% to an all-time quarterly high, with average selling prices up 13%.
- The premium segment priced above ₹30,000 grew roughly 29% year over year, signaling a shift from volume-led competition to value-focused growth.
- Apple led the premium tier with about a 28% value share, entered India’s top five by volume at roughly 9%, and saw the iPhone 16 rank as the most-shipped device for a second straight quarter.
- Samsung captured about a 23% value share on the strength of its Galaxy S lineup, AI-driven A series and record sales of its latest foldables.
- By shipments, vivo (excluding iQOO) led with around 20% share, Samsung followed at about 13%, and OPPO (excluding OnePlus) gained momentum through a broader lineup and stronger retail execution.