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4w ago

Premiership Rugby Rebrands as Gallagher Prem at Twickenham Final

Featuring a bold orange logo alongside strategic innovations, the rebrand aims to showcase the sport’s athleticism, paving the way for international growth.

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The new ‘Prem’ logo is part of a wide-ranging rebrand

Overview

  • The league will officially adopt the Gallagher Prem name and orange-branded logo on July 23 after a soft launch at the June 14 final.
  • Premiership Rugby consulted players on the rebrand to emphasise physicality, intensity and extreme athleticism in its marketing.
  • The 2025–26 season will open with a trial Thursday night fixture on September 25 to avoid a clash with the Women’s World Cup final.
  • Officials plan more showcase matches at larger venues and are exploring US fixtures ahead of the 2031 men’s World Cup.
  • Deloitte and Raine Group have been engaged to review league structure, including potential expansion, ending promotion and relegation, and supporting a near-complete Red Bull takeover of Newcastle Falcons.