Premier League Secures Exclusive Trading Card Deal with Fanatics
Starting June 2025, Fanatics Collectibles will be the sole provider of Premier League trading cards, games, and stickers, marking a significant shift in sports memorabilia.
- The multi-year agreement positions Fanatics as the exclusive distributor, enhancing fan engagement with collectibles.
- Fanatics' acquisition of Topps in 2022 strengthens its foothold in the global sports collectibles market.
- The deal extends Fanatics' existing sports licensing agreements, including those with MLB, MLS, and UFC.
- Premier League's popularity and broad viewership base aim to boost the trading card and sticker market.
- Financial terms were undisclosed, but the partnership is set to begin with the 2025/26 Premier League season.