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Premier League Secures £550m Middle East and North Africa Broadcasting Deal

The influx of overseas broadcast funds is expected to strengthen club finances ahead of the 2025–28 cycle

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Overview

  • The Premier League has agreed a new three-year contract with Qatar-based beIN Media Group to air every match across 24 Middle Eastern and North African territories through the 2027–28 season.
  • Valued at £550 million, the deal marks a 10 percent increase from the previous cycle and underpins a rise in total broadcast and commercial revenue from £10.5 billion to £12.25 billion between 2025 and 2028.
  • International rights income continues to outpace domestic growth after the four-year £6.7 billion UK agreement delivered more live games at lower per-match value.
  • Clubs will receive equal shares of the enhanced rights pool alongside merit payments, facilities fees for live broadcasts, and a flat commercial distribution that supports transfer budgets and wage bills.
  • Piracy remains a concern for broadcasters’ subscription revenues even as Premier League officials target further expansion in markets such as China and the United States.