Overview

• The appointment was announced via a Premier League press release carried by ANI and Indian outlets on October 6.
• Samson began his duties at a fan event in Mumbai, which included a fan-park style screening and community activities at the NESCO Centre.
• At the Mumbai activation, Samson met former England and Liverpool striker Michael Owen as part of the league’s outreach.
• A longtime Liverpool supporter, Samson brings cross-sport credibility through his Kerala roots and his existing role as Kerala Blasters FC’s brand ambassador in the ISL.
• The Premier League says Samson will promote the competition across India, while specific scope, duration and commercial terms of the role were not disclosed.