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23h ago

Premier League and Microsoft Announce Five-Year AI Partnership Featuring Copilot-Powered Companion

The launch coincides with growing scrutiny from over 850 players demanding fairer monetization of performance data.

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Microsoft logo and AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
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Overview

  • The agreement names Microsoft as the Premier League’s official cloud and AI provider, replacing Oracle after its contract expired.
  • The Copilot-powered Premier League Companion is live in the league’s app and web portal, offering real-time stats, historical insights and tailored content from over 30 seasons of data.
  • Migration of the league’s core digital infrastructure to Microsoft Azure has begun to centralize operations, broadcasts and fan services on a secure, scalable platform.
  • Future AI enhancements will add live language translation and Fantasy League integration ahead of the August 15 season opener and the U.S. Summer Series in late July.
  • More than 850 current and former players back Project Red Card, amplifying calls for ethical controls and revenue sharing around athlete performance data.