Overview

• The rebrand arrives against the Women’s World Cup final, the Ryder Cup and recent Rugby Championship fireworks, sharpening the push for aggressive marketing.
• Red Bull’s move for Newcastle brings rare capital and visibility after the failures of Wasps, London Irish and Worcester, with breakaway venture R360 still a live concern.
• Observers say the competition is effectively moving to a ring‑fenced or franchise model, increasing the need to create jeopardy through performance rather than relegation.
• Calls to expand from 10 to 12 teams target a fuller weekend schedule and a more compelling domestic product.
• On the field, champions Bath are favored after adding Henry Arundell and Santi Carreras despite Lee Blackett’s exit, with Northampton, Sale, Saracens and Leicester highlighted as leading challengers.