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Pre-Fight Feud Escalates Between Berlanga and Sheeraz With Times Square Stunt and Six-Figure Wager

A win in the WBC super middleweight eliminator promises the victor a path to challenge Canelo Alvarez.

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Overview

  • On July 4, Hamzah Sheeraz walked through Times Square asking New Yorkers if they knew “The King of New York” and drew blank responses.
  • In a July 5 DAZN interview, Edgar Berlanga invoked Canelo Alvarez to highlight that a Sheeraz victory would secure a future bout with the Mexican star.
  • At a July 6 press event, Berlanga put up a $100,000 wager on his own win and Sheeraz accepted the high-stakes challenge.
  • The July 12 clash at Louis Armstrong Stadium in Queens serves as a WBC super middleweight title eliminator headlining The Ring III card.
  • Both fighters view the matchup as a defining career moment, with the winner projected to climb the WBC rankings and secure headline opportunities.