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5mo ago

Prasar Bharati Launches 'Waves' OTT Platform with 65 Channels and Multilingual Content

The Indian public broadcaster unveiled its new streaming service at IFFI 2024, offering diverse programming, live events, and e-commerce integration.

Overview

  • Waves, the new OTT platform by Prasar Bharati, features over 65 live TV channels, video-on-demand, gaming, and radio streaming services.
  • The platform supports content in more than 12 languages, including Hindi, Tamil, Marathi, and Konkani, catering to India's diverse audience.
  • Classic Indian shows like Ramayan and Mahabharat are available alongside contemporary offerings such as Fauji 2.0 and Kicking Balls.
  • Waves integrates e-commerce through ONDC and offers live coverage of events like the US Premier League Cricket Tournament and Ayodhya's Prabhu Shriram Lalla Aarti.
  • The platform aligns with India's Digital India initiative, aiming to bridge the digital divide by reaching rural audiences with inclusive and educational content.