Overview
- The 30-minute programme airs Monday to Friday at 7:00 pm on DD News with a repeat at 9:30 am the following day.
- Short-form videos of 2–10 minutes will be curated by an independent review committee, with full on-air credit to original creators.
- Submissions are open via the WAVES portal, with additional intake through a dedicated email address and phone line.
- Officials said the launch opens a broader 2026 reform push to reorient Prasar Bharati and the I&B Ministry toward creators, industry participation, and technology.
- Prasar Bharati plans to extend the format across all DD channels and is developing a similar programme for podcasters on All India Radio, as the government projects job and economic gains from the creator economy.